Giannina Panfichi

Director · Filmmaker · Marketing
Director — Music Video · Film · Commercial Marketing — Brand · Content · Community Selected clients — Rebecca & Fiona · Lines · Principe Valiente · Pau
Advertising Branding Community Music videos Digital Press Vibes Gia ExMachina
Selected work

Advertising

Commercial Still from UEFA Champions League — Symphony

Symphony

UEFA Champions League · 1:05
Commercial Still from Daniel Wellington commercial

Daniel Wellington

Commercial · 1:01
Commercial Still from NU — Sayan Isaksson commercial

NU

Sayan Isaksson · 0:44
Commercial Still from Time Bar commercial

Time Bar

Kornél Kovács & Rebecca & Fiona · Commercial · 0:30
Commercial Still from Idrottsgalan campaign for Viasat

Idrottsgalan

Viasat · 0:40
Commercial Still from Linköpings universitet commercial

Linköpings universitet

Commercial · 0:30
Commercial Still from Reyn commercial for Amuse

Reyn

Amuse · 0:15
Commercial Still from OAS commercial

OAS

Commercial · 0:37
Commercial Still from Handbolls-VM campaign for Viaplay

Handbolls-VM

Viaplay · 2019 · 0:30
Brand & digital

Identity work

A full identity — and the content system that runs on it.

“Sveriges innovativaste säljpartner.”iSales · sales innovation, Sweden

A brand that had to hold up in a boardroom and on a phone screen. I built the identity from the ground up — the ISALES wordmark, the IS monogram, colour and art direction — and carried it into the room itself, from lit signage to the office wall. Then I produced the content that runs on it: campaign films, talking-head series, behind-the-scenes and post templates for Instagram and TikTok, plus the design of the website.

  • Brand identity
  • Logotype
  • Monogram
  • Art direction
  • Signage
  • Social media
  • Reels
  • Web design
isales.se
0:10 The iSales monogram as a neon sign above water

Monogram

0:14 Still from the iSales campaign “Sveriges innovativaste säljpartner”

Sveriges innovativaste säljpartner

0:12 Still from the iSales campaign “Provision utan tak”

Provision utan tak

0:22 Still from the iSales campaign “Vi lär dig allt”

Vi lär dig allt

0:26 Still from the iSales campaign “Lär dig manuset i sömnen”

Lär dig manuset i sömnen

0:21 Still from the iSales campaign “Ditt bästa vapen?”

Ditt bästa vapen?

0:26 Still from the iSales campaign “Res dig upp. Le när du ringer”

Res dig upp. Le när du ringer

0:45 Still from the iSales campaign “Man lämnar inte säljgolvet”

Man lämnar inte säljgolvet

0:09 Still from the iSales campaign “Behind the scenes”

Behind the scenes

0:10 Still from the iSales campaign “Kontoret”

Kontoret

0:11 Still from the iSales campaign “Porträtt”

Porträtt

0:12 Still from the iSales campaign “Vibe”

Vibe

Web

henrikhau.com

Site design and build for Henrik Hau, a Stockholm painter and muralist. The HAU. monogram is cut out of his own painting, so the work shows through the letterforms rather than sitting behind them. Navigation sits at the foot of the page, and a live status line says whether he is taking commissions. The build runs to a page of its own for HAU Tech, where the same abstract language is laid out across car body panels instead of brickwork.

  • Web design
  • Art direction
  • Build
henrikhau.com
Community

Witchspire

Building a player base from nothing, and holding it.

Key art from the game Witchspire

Gameplay

In development · 1:08

Community manager for Witchspire at Envar Games — a fantasy title launching into a crowded genre with no audience yet. I ran the channels the players actually lived in: Discord, Steam and social. Feature reveals, dev blogs, AMAs, an art competition, and the daily work of answering people and carrying what they said back to the developers. Fourteen of the posts on the game’s Steam page went out under my byline, Giaxmachina — feature reveals, lore entries, familiar reveals and monthly recaps.

  • Community management
  • Social media
  • Content strategy
  • Discord & Steam
  • Campaigns
  • Moderation
  • Copywriting
Read the Steam posts
4,993Followers in the first six weeks from launch
3.9MImpressions · 53,829 engagements at a 1.4% rate
+63%Engagement per post over the nearest competing title — 730 against their 448
922Inbound community messages answered and routed
Witchspire AMA campaign graphic
Witchspire AMA · live Q&A with the devs · the post on Steam
Still from the Witchspire clip The Foretellers
The Foretellers · atmosphere cut for social · 0:38
Selected work

Music videos

Narrative-driven music films, each built around a single source of colour and light.

Music Video Still from Champagne Promises

Champagne Promises

Rebecca & Fiona · 2020 · 3:36
About the film
Music Video Still from Porcelain

Porcelain

Principe Valiente · 2021 · 4:36
About the film
Music Video Still from Summer Rain

Summer Rain

Pau · 2024 · 3:53
Music Video Still from NON

NON

Lizette Lizette · 2019 · 3:22
Selected work

Digital

Vertical cuts, teasers and behind-the-scenes — made to stop the scroll.

Still from the You knives vertical cut 0:13

Knives

Lines · Vertical cut
Still from teaser story cut 0:15

Teaser

Story cut
Still from the Lockdown trailer 0:15

Lockdown

Lines · Trailer
Still from Pink Haze teaser 0:12

Pink Haze

Teaser
Still from Adam 0:10

Adam

Portrait
Still from Sober jewellery film 0:13

Sober

Jewellery · Social
Still from Dajana story cut 0:16

Dajana

Story cut
Still from EEVA teaser 0:11

EEVA

Teaser
Still from EEVA story cut 0:30

EEVA

Story cut
Still from Felin director's breakdown 0:38

Felin

Director's breakdown
Still from Kill Me Again 0:32

Kill Me Again

Vertical short
Still from The Ick Stick 0:20

The Ick Stick

Social
Still from Unfamiliar Faces 0:19

Unfamiliar Faces

Social
Still from All About the Money 0:14

All About the Money

Social
Behind the scenes on Felin 0:09

Felin

Behind the scenes
Still from Fan va nice 0:06

Fan va nice

Social
Still from Flying 0:03

Flying

Loop
Approach
I direct for the moment before someone speaks.
— Director's statement
Filmography

Full credits

2020Champagne Promises / Rebecca & FionaDirectorMusic Video
2021Porcelain / Principe ValienteDirectorMusic Video
2018You / LinesDirectorMusic Video
2024Summer Rain / PauDirectorMusic Video
2018Lockdown / LinesDirectorMusic Video
2019NON / Lizette LizetteDirectorMusic Video
2025Symphony / UEFA Champions LeagueDirectorCommercial
2024Daniel WellingtonDirectorCommercial
2023NU / Sayan IsakssonDirectorCommercial
2024Time Bar / Kornél Kovács & Rebecca & FionaDirectorCommercial
2025Idrottsgalan / ViasatDirectorCommercial
2025Linköpings universitetDirectorCommercial
2024Reyn / AmuseDirectorCommercial
2019Handbolls-VM / ViaplayDirectorCommercial
2024OASDirectorCommercial
About

A director working across music video and film — drawn to intimate stories shaped by colour, restraint, and a single source of light.

Press

In the spotlight

TV TV feature about the Miss Gendered music video

Miss Gendered

Lizette Lizette · TV feature
TV4 TV4 Nyhetsmorgon featuring the NON music video

NON

TV4 Nyhetsmorgon · TV feature
Awarded Still from REIN — Reincarnated

Reincarnated

REIN · Music video
“Set in a post-apocalyptic, dystopian world… guaranteed to please any hardcore Blade Runner fan.”
— KALTBLUT Magazine, premiere of REIN's “Reincarnated”
“Awarded as one of the best synth pop music videos of 2021.”
— Electrozombies, on REIN's “Reincarnated”
“One of Sweden's hottest upcoming directors… her trademark is building surreal worlds where the set, styling, and subjects come together as a rhythmic whole.”
— Automatic Content
“Principe Valiente return with their beautiful and oceanic video for ‘Porcelain’… spellbinding, transporting the listener to a magical place and time.”
— Post-Punk.com, on “Porcelain”
“LINES push love to the edge in ‘You’… the message of the song cannot be hidden under the rich production and pulsing beat.”
— Billboard, exclusive premiere of “You”
“Subjects crying before they continue on, dancing and smiling through their tears — what depression looks like.”
— PAPER Magazine, premiere of “Lockdown”
“This new LINES song is essential winter pop.”
— The FADER, on “Lockdown”
Stills from the Sober Up music video
“The video got 18,000 views in just one week… a very sexy music video based around a walk of shame, with events at a fetish club flashing through the camera lens.”
— Press release, on Lizette Lizette's “Sober Up”
Selected clients
Viasat 300 Entertainment Amuse Stella McCartney RECORD UNION Synsam iSales Linköpings universitet FOLKET